The Atit brand is a social enterprise that produces stylish and useful items and clothes, while at the same time offering work to the women in the villages around Siem Reap. The faces behind the brand are Swiss ladies Jael and Nadia. They have lived in Siem Reap for several years and are passionate about fashion and supporting their local community. The story behind the name Atit is simple: it means Sunday in Khmer. Sunday stands for weekend, freedom, relaxation, chilling with friends or enjoying beautiful places like the beach.